Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver". The name Amazon.com was chosen because the Amazon River is one of the largest rivers in the world, and so the name suggests large size, and also in part because it starts with "A" and therefore would show up near the beginning of alphabetical lists.

Amazon.com, Inc. (Public, NASDAQ:AMZN) offers services to consumers, sellers, and developers through its retail Websites. It also manufactures and sells the Kindle e-reader. The Company offers programs that enable sellers to sell their products on its Websites and their own branded Websites. Amazon.com serves developers through Amazon Web Services, which provides access to technology infrastructure that developers can use to enable any type of business.

In addition, the Company generates revenue through co-branded credit card agreements and other marketing and promotional services, such as online advertising. Amazon.com has organized its operations into two principal segments: North America and International. In February 2010, the Company acquired Touchco, a touch screen technology company.

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