More than 11 years of experience in retail industry at a multinational retailer, acting as a cross functional leader in managing different areas of the business. Strong commercial buying, product devolepment, global sourcing, brand management, international project management, marketing and promotional activities and retail operations knowledge, target oriented personality and customer focus.

Specialization

Product development, brand management, purchasing, supply chain management, negotiations, marketing, project management and change management, buying.

Experience

Senior Buying Manager

Tesco Group Food Sourcing

Public Company; 10,001+ employees; TSCDY; Retail industry

March 2011 – Present (1 year 3 months) United Kingdom

• Managing the business and leading the multinational teams in sourcing products for Tesco group across the globe.

• Utilizing the large scale of Tesco in 13 countries to deliver the best for the customers and Tesco businesses. 

• Building the regional & global supply base in order to deliver value through improved quality standards and leverage from scale.

• Managing and developing the team of expert buyers sourcing from markets across the globe.

Category Manager

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

July 2009 – March 2011 (1 year 9 months)

*Managing the fresh food category (meat,fish and poultry) responsible for as senior team leader of the buying team. 

*Leading the local and international team in sourcing products from Turkey to CE and UK.

*Planning budgets, forecasts and carrying out annual supplier agreements. 

*Managing all sales activities including promotions, pricing and instore activities.

*Continually drive down costs and challenge suppliers with market/customer knowledge

Regional Trading Manager

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

January 2009 – July 2009 (7 months)

• Improving the business for customers by negotiating with local suppliers for local products that our customers want.
• Helping formulate any local or regional promotions that are requires.
• Helping understand the margin mix & performance of each store so that we can focus on the right categories and maximize sales opportunities (seasonal products, local products, in/outs)
• Delivering quality and safe products by working closely with TLT to ensure Tesco Kipa Quality Standards are not compromised.
• Establish relationship with the local community to show Kipa is a part of the neighbourhood.

Commercial Projects Manager, Operations Development Department

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

July 2007 – January 2009 (1 year 7 months)

• Managing a multi cultural team to implement Tesco commercial operating model processes in country.
• Ensuring the right "change management" and stakeholder management.
• Act also as a programme manager by being the head of other projects like finance, marketing and space & range, display functions.

Category Manager- Health&Beauty/Baby

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

July 2006 – July 2007 (1 year 1 month)

• Personal Care and Baby product categories (including organic food). 
• Managing the product category responsible for as team leader of the buying team. 
• Planning budgets, forecasts and carrying out annual supplier agreements. 
• Managing all sales activities including promotions, pricing and instore activities.

Category Manager -Dairy/Frozen

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

July 2005 – July 2006 (1 year 1 month)

• Planning budgets, forecasts and carrying out annual supplier agreements. 
• Managing all sales activities including promotions, pricing and instore activities,
• Coordinating marketing activities in conjuction with suppliers,
• Preparing B4L (Buy for Less) and trade plans.
• Ensuring merchandising plans are applied properly according to planograms at stores.

Product Manager, Private Label

Tesco Kipa

Privately Held; 1001-5000 employees; Retail industry

January 2001 – June 2005 (4 years 6 months)

• Leading the team in developing private label products under registered company brands (All food and non-food product categories),
• Managing brand registration agency to protect company brands and applying to register new brands via Turkish Patent Institute,
• Managing design and marketing agencies in order to get product label designs applied according to corporate design guidelines,
• Tracking key business issues relating to brand management and financial impact of brand profitability,
• Participating in tenders in cooperation with Tesco countries in Central Europe to benefit from economy of scale,

Education

• Dokuz Eylül University - Faculty of Science, Statistics Dept 1994 – 1999
• Izmir Karatas High School 1991 – 1994
• Camlaralti Junior High School 1988 – 1991