High Liner Foods Canada Retail Division announces partnership with world’s leading sustainability certification organization (Photo: High Liner Foods)

High Liner Foods and MSC Announce Groundbreaking Partnership

High Liner Foods (Public, TSE:HLF), Canada’s leading supplier of seafood, and the Marine Stewardship Council (MSC) have announced a groundbreaking partnership that includes a commitment by High Liner to source all wild-caught seafood from MSC certified fisheries by 2013 and display the MSC ecolabel on all certified wild-caught products supplied by High Liner Foods in Canada.

Products bearing the MSC ecolabel will reach store shelves beginning this month and High Liner will add more over the coming months as additional certified products enter their system.

Kerry Coughlin MSC Regional Director Americas Region

“High Liner Foods is a leader in its commitment to seafood sustainability and this partnership will make it possible for more Canadian consumers to help safeguard seafood supplies for future generations,” said Kerry Coughlin, Regional Director, Americas Region.

“The MSC ecolabel is a trust mark and will confirm and complement High Liner’s leadership and commitment to sustainability. We are proud to partner with High Liner Foods and its employees”, added Coughlin.

“Our partnership with MSC in Canada is an important step forward in meeting our commitment to source 100 percent of our wild-capture seafood from MSC certified sustainable fisheries,” said Henry Demone, President and CEO of High Liner Foods.

“The future of sustainable seafood will be shaped by the actions and commitments we make today and partnering with the MSC will help us meet our goals”, added Demone.

In the fall of this year, High Liner Foods plans to launch a major public awareness campaign to educate Canadian consumers about sustainability and how they can directly help protect seafood supplies and related livelihoods for the future by choosing sustainable seafood.

High Liner is working diligently to provide customers with 100 percent traceability back to the source of its seafood

As one of North America’s leading seafood companies, High Liner has been working with organizations committed to sustainability to ensure that 100 percent of the seafood the company purchase will come from sustainable sources.

About High Liner Foods Incorporated

High Liner Foods Incorporated is the leading North American processor and marketer of prepared, value-added frozen seafood.

High Liner’s retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy,Mirabel, Sea Cuisine and Royal Sea labels, and are available in most grocery and club stores.

For over a century, High Liner has been dedicated to providing customers with premium quality, great tasting seafood

The Company also sells under the High Liner, FPI, Mirabel, Viking, Icelandic Seafood, Samband of Iceland, Seastar and Seaside brands to restaurants and institutions, and is the major supplier of private label seafood products to North American food retailers and food service distributors.

High Liner Foods is a publicly traded Canadian company, trading under the symbols HLF and HLF.A on the Toronto Stock Exchange.

Source: MSC/High Liner Foods

Margaret E.L. Stacey
Editor Companies and Products
editorial@fis.com
www.fis.com

Address:	100 Battery Point - Box 910
City:	Lunenburg
State/ZIP:	NS (B0J 2C0 )
Country:	Canada
Phone:	+1 902 634 8811
Fax:	+1 902 634 4785
E-Mail:	info@highlinerfoods.com
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