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Lumpfish caviar. (Photo: Stock File)
Royal Greenland strengthens position in caviar market
GREENLAND
Thursday, March 18, 2010, 02:40 (GMT + 9)
Seafood fishing group Royal Greenland has taken over the activities and assets of the roe factory at Cuxhaven and owns the entire value chain as of Monday. This move has boosted the firm’s role in the Greenlandic lumpfish roe market.
Royal Greenland has been the Cuxhaven factory’s only supplier of Greenlandic lumpfish roe for several years. The group purchased the assets and activities of Westfalia-Strentz Gmbh from Icelandic Seafood, including the workforce and machines as well as the harbour-front factory.
The factory mainly produces lumpfish roe in jars. Royal Greenland’s plan is to take over all links in the value chain, from fishing through sales. The group used to be the world's leading supplier of intermediates based on manufacture in Greenland.
Royal Greenland will now control the whole process, such that it can sell directly to customers. This will provide the public with a greater security of supply, increased flexibility and a product of uniform quality.
Operations will run from Wilhemshaven.
”Because we're based in Greenland, Royal Greenland is one of the few companies in the world with access to the world's best lumpfish roe which comes from the seas around Greenland. Now that we own the entire value chain we control the entire process and can make sure that the quality of the product the customer gets is always extremely high,” CEO Flemming Knudsen stated.
“Not only that, we also gain access to the industry's most advanced production facilities, and because we're also taking on the plant's staff we'll also gain access to their know-how and experience from many years of roe manufacture,” the CEO added.
The group’s black, red and yellow lumpfish caviar is of “an exceptionally high quality” and a suitable alternative to caviar from sturgeon or any other marine animal. Roe from the Greenlandic lumpfish is available between March and June comes from the ice-cold Arctic seas surrounding Greenland.
Related article:
- Royal Greenland slowly climbs out of deficit
By Natalia Real
editorial@fis.com
www.fis.com
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