JD.com will promote sales of farmed seafood products originating from BAP-certified facilities. (Photo: Stock File)
GAA signs deal with JD.com to offer certified fresh seafood in China
Monday, March 20, 2017, 22:30 (GMT + 9)
The Global Aquaculture Alliance (GAA) signed a Memorandum of Understanding (MoU) with Chinese e-commerce company JD.com to promote sales of farmed seafood products originating from BAP-certified facilities.
In addition, GAA recognised China’s leading online retailer and the country’s largest Internet company by revenue at Seafood Expo North America (SENA) for raising awareness of responsible aquaculture and food safety to Chinese consumers through its perishable foods division, JD Fresh Food.
“E-commerce is an exciting, new market for global seafood trade, and JD.com is a pioneer in these efforts with their fresh food platform for the China market,” said Steven Hart, Vice President of GAA.
Hart stressed that the strength of JD.com allows users to purchase fresh or frozen seafood and have it delivered that same day.
Through its BAP program, GAA is working with JD.com to identify companies that are producing farmed seafood in a responsible, safe manner. By working with JD.com, these companies can access its 226.6 million active customers more directly through a platform that allows them to better brand themselves, tell their story of responsible, safe aquaculture production, and better market the health benefits of seafood consumption.
For his part, Xiaosong Wang, President of JD Fresh Food, who represented JD.com at the MoU signing pointed out: “As China’s largest online retailer, we believe it is our duty and obligation to provide JD’s hundreds of millions of customers direct access to the world’s freshest and best seafood.”
“Through the cooperation with GAA, we will be able to vastly expand our offering in the Chinese market,” concluded Wang.