New World Currents China marketing team. (Photo: Stock File)
New World Currents satisfied with its results and perspectives
Saturday, February 18, 2017, 04:40 (GMT + 9)
The results obtained by New World Currents were highly satisfactory, according to its executive director, Eduardo Goycoolea.
The commercial organization is formed by Australis, Blumar, Camanchaca and Yadran, and aims at boosting its presence in China and meet the growing demand for salmon that the Asian giant requires.
In its nearly three years of existence, this organization has come to represent almost 25 per cent of all Chilean salmonids shipments to China, the fifth most important destination for the country and which in 2016, imported 27,024 tonnes.
"In 2016, we sold USD 52 million, 40 per cent more than the previous year. We like to say that one out of ten salmon that are eaten in China are from us," Goycoolea emphasized.
One of the first strategies that the company established was to open their own offices in the same country. There two Chileans and five Chinese work together. In addition, there they can relate to independent inspectors who certify that the quality of the products is at the same level than that of Norway or Scotland.
However, one of their biggest bets of the company is related to the shipments of fresh salmon representing more than 50 per cent of sales, which is possible thanks to different agreements with airlines, to reduce transfer times.
The other routes New World Currents has undertaken to increase its sales are related to the opening of new marketing channels.
The company is also developing e-commerce, which is being strengthened in China.
On the other hand, the company is looking to open new destinations within the Asian country.
"Every city is a country and, for that reason, we are treating them differently", emphasizes Goycoolea.
This year, one or two additional salmon companies are expected to join the organization to meet the demand.