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The signing of the commitment implies participation in efforts to commercialize sustainable products. (Photo: sustainweb.org/FIS)

London aims for seafood sustainability

Click on the flag for more information about United Kingdom UNITED KINGDOM
Wednesday, January 12, 2011, 15:40 (GMT + 9)

The city of London has launched "The Sustainable Fish City Campaign" in a mass effort to become the first city to ever source all of its fish sustainably. The goal is to achieve considerable progress by the London Olympic and Paralympic Games in 2012.

First, the campaign got the organisers of the London 2012 Games to commit to a sustainable fish policy. It is now working on persuading stores, fish suppliers, restaurants, caterers, schools, universities and even tourist attractions to do the same and placate the concerns of a growing cluster of consumers.

Signing the Sustainable Fish City pledge entails vowing to make efforts to purchase sustainable seafood, help protect marine habitats and fish populations and push for favourable fishing livelihoods.

Sustainable Fish City working group logos. (Photo:FIS)

Those who sign commit to taking various steps:

  • Step 1: State their commitment – Inform customers and the public that they are creating and applying a sustainable seafood policy.
  • Step 2: Gather information – Assess and supervise the environmental sustainability of the seafood they purchase and serve to consumers.
  • Step 3: Source sustainably – Making such sustainable seafood choices entails asking suppliers or caterers to take endangered species off menus and catering according to the Marine Conservation Society’s (MCS) “fish to avoid” list, offering sustainably managed fish per the MCS and the Marine Stewardship Council (MSC) and also informing suppliers or caterers of their wish to serve sustainable fish only, as well as pointing them to organisations that can help them make the shift, such as Good Catch and the MSC.
  • Step 4: Communicate clearly – Get the word out with customers, suppliers, caterers, employees and other key stakeholders regarding sustainable seafood. Those who sign the pledge should also ponder investing in the MSC’s Chain of Custody certification so they can let consumers know about the Council’s certified seafood.
  • Step 5: Influence wider progress – Support positive moves for fish, fish stocks and other marine resources, employing their sway to hearten others to follow suit in the quest toward seafood sustainability and join the Sustainable Fish City campaign.

The campaign is coordinated by Sustain and supported by Good Catch, MCS, MSC and Seafood Choices Alliance, among other bodies. 

Related articles:

- Seafood certification schemes unreliable: Food & Water Watch 
- MSC standards questionable: experts 
- Study: 94 pct of UK fisheries gone 

By Natalia Real



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