Aramak, the only catering service to be allowed to use MSC label. (Photo: Aramark/FIS)
German caterer gets MSC certificate
Tuesday, September 25, 2012, 00:40 (GMT + 9)
Aramark has been awarded the Marine Stewardship Council (MSC) Chain of Custody certificate for seafood traceability. This makes this company the first and, as yet, the only catering company with nationwide operations in Germany that is allowed to use the MSC ecolabel on its fish dishes.
The company-wide MSC certification is an important part of Aramark’s sustainability strategy.
The blue MSC ecolabel is trusted around the world and is the best-known ecolabel for sustainably caught fish and seafood. It is used only on products that can be traced back along the entire supply chain – right back to the sustainably managed, MSC certified fishery that caught the fish.
Aramark has been sourcing fish from sustainable fisheries since 2007. For the catering company, MSC certification was the logical next step to expand its sustainability activities.
Aramark is switching its entire fish range to products from sustainable MSC certified fisheries immediately, depending on availability. The MSC ecolabel on menus and information materials will ensure transparency and confidence for over 250,000 customers across Germany, who use Aramark restaurants every day.
“Having achieved MSC certification, Aramark has decided to start communicating its long-standing support for sustainable fishing to its restaurant customers with immediate effect,” says Katja Willeke, Commercial Manager at MSC Germany, Austria and Switzerland. “This makes Aramark a pioneer among nationwide catering companies in the German-speaking world.”
Aramark is one of the leading catering and service management providers on the German market. Based in Neu-Isenburg, Aramark Holdings GmbH & Co. KG employs around 7500 people throughout Germany. With around 4000 customers – well-known companies, hospitals, care homes, sports and fitness centres, universities, schools and nurseries and exhibition centres – Aramark is the second largest catering company in Germany.