Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Albacore, troll-caught by WFOA and OAC members, received the MSC seal of sustainability in March 2010. (Photo: wfoa-tuna.org/FIS)

Demand for local albacore tuna on the rise

Click on the flag for more information about United States UNITED STATES
Friday, October 07, 2011, 23:30 (GMT + 9)

Demand for sustainable, Northwest albacore was greater than ever this summer, despite a slow start to the season caused by unfavourable weather conditions. The increase in demand is part of a wider trend of Northwest consumers seeking out locally-caught seafood.

To meet the demand, Whole Foods Markets in the Pacific Northwest expanded their annual sale of the US-caught tuna, with events in all Oregon and Washington stores and, for the first time, in British Columbia.

The events were held in conjunction with local, commercial fishing groups, the Western Fishboat Owners Association (WFOA) and the Oregon Albacore Commission (OAC). The albacore featured in the cooking demonstrations and whole fish sales was sustainably troll-caught by Washington, Oregon and California fishermen off the West coast.

Marketing activities included cooking demonstrations, albacore BBQs, and product information. The centrepiece of the summer promotion was a series of highly anticipated “Truck Sales” at select Whole Foods Markets which gave customers the rare opportunity to buy whole, fresh albacore and have them filleted by a team of expert fish cutters.

 (Photo: Western Fishboat Owners Association)



Whole Foods sold more certified-sustainable, US albacore this August and September than in previous years, despite the slow fishing season. “People can’t seem to get enough of this seasonal tuna in the Northwest,” says Whole Foods Regional Seafood Coordinator, Mark Curran. “They love being able to pick out a whole fish and then have someone else do all the dirty work!” he joked.

"Over the past four years we've seen an uptick in the number of shoppers actively seeking out local fish," says Wayne Heikkila, Executive Director of the WFOA, a non-profit association representing around 400 fishing vessels and supporting businesses on the West coast. "People are interested in supporting the local fishing community and they love knowing where, how, and who caught their dinner!"
 
Nancy Fitzpatrick, Executive Director of the Oregon Albacore Commission added, "the Oregon Albacore Commission was pleased to work with Whole Foods during the truck sale events which provided an opportunity for the Commission to increase public awareness of the benefits of buying and eating local albacore and that this supports our fishermen and coastal communities."   

  (Photo: Western Fishboat Owners Association)

Albacore, troll-caught by WFOA and OAC members, received the Marine Stewardship Council (MSC) seal of sustainability in March 2010. The groups are working to increase albacore sales at MSC-certified retailers. Whole Foods Market Inc. was one of the first American companies to support and participate in the Marine Stewardship Council chain of custody programme.
 
“We hope that the ongoing success of these promotions will encourage other supermarkets to consider US albacore for their fish counters,” says Heikkila.
 
The Whole Foods partnership is part of WFOA’s broader public education campaign, which aims to increase domestic sales of premium, US albacore. Approximately 80 per cent of American albacore is exported to Europe and Japan for the sushi market. Conversely, 86 per cent of seafood consumed in the US is imported.


editorial@fis.com
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
Chile
Aug 22, 22:50 (GMT + 9):
Union denounces Norwegian shipping companies for 'monopolistic and protectionist' behaviour
United Kingdom
Aug 22, 22:20 (GMT + 9):
Benchmark renews strategic agreement with US artemia supplier
Peru
Aug 22, 21:40 (GMT + 9):
IMARPE begins anchovy stock assessment survey
Peru
Aug 22, 09:00 (GMT + 9):
IN BRIEF - TASA announces Mr.Gonzalo de Romaña as new CEO
Norway
Aug 22, 04:00 (GMT + 9):
IN BRIEF - New vessel design to bring hybrid propulsion to aquaculture industry
India
Aug 22, 04:00 (GMT + 9):
IN BRIEF - Kerala: CMFRI develops breeding tech for Indian pompano
Zambia
Aug 22, 04:00 (GMT + 9):
IN BRIEF - ‘Suspend Asia fish importation’
New Zealand
Aug 22, 04:00 (GMT + 9):
IN BRIEF - Arctic voyage finds global warming impact on ice, animals
Angola
Aug 22, 04:00 (GMT + 9):
IN BRIEF - Angola to resume export of canned fish
Canada
Aug 22, 04:00 (GMT + 9):
IN BRIEF - Low salmon returns in the Fraser River mean few fishery openings
Rwanda
Aug 22, 04:00 (GMT + 9):
IN BRIEF - New fish-feeds factory boosts production, lowers imports
United Kingdom
Aug 22, 04:00 (GMT + 9):
IN BRIEF - Salmon sales surge as UK food exports hit record high
Australia
Aug 22, 01:20 (GMT + 9):
Scientists reveal farmed salmon deafness cause
Argentina
Aug 22, 00:30 (GMT + 9):
Marine protected area creation worries the fishing sector
United States
Aug 21, 23:30 (GMT + 9):
Bumble Bee completes refinancing of long-term debt



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Aquamar and LM Foods partner to create 'surimi platform'
United States Aquamar, Inc. and LM Foods, LLC have partnered to create a new platform in the surimi seafood market, producing and selling crab flavoured seafood to foodservice, food manufacturing, and retail channels primarily in North America.
North Korean seafood trucks get stuck on the border
China The government of a city in Northeast China is currently negotiating with North Korean authorities over the seafood trucks that are stuck between the two countries' customs ports of the countries.
Marine protected area creation worries the fishing sector
Argentina The plan promoted by the Ministry of Environment to create new marine protected areas in Argentine waters, where fishing activities are prohibited, has generated strong concerns in the fisheries sector, which is also shared by the Federal Fisheries Council.
Innovative technology and management measures improve ecological trawling efficiency
Spain Scientists from the Balearic Oceanographic Centre of the Spanish Institute of Oceanography, in collaboration with fishermen from the Balearic Islands and Cataluña, have evaluated different measures to reduce the direct and indirect impact of trawling in ecosystems.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
Food Project (Siam) Co., Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER