Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Albacore, troll-caught by WFOA and OAC members, received the MSC seal of sustainability in March 2010. (Photo: wfoa-tuna.org/FIS)

Demand for local albacore tuna on the rise

Click on the flag for more information about United States UNITED STATES
Friday, October 07, 2011, 23:30 (GMT + 9)

Demand for sustainable, Northwest albacore was greater than ever this summer, despite a slow start to the season caused by unfavourable weather conditions. The increase in demand is part of a wider trend of Northwest consumers seeking out locally-caught seafood.

To meet the demand, Whole Foods Markets in the Pacific Northwest expanded their annual sale of the US-caught tuna, with events in all Oregon and Washington stores and, for the first time, in British Columbia.

The events were held in conjunction with local, commercial fishing groups, the Western Fishboat Owners Association (WFOA) and the Oregon Albacore Commission (OAC). The albacore featured in the cooking demonstrations and whole fish sales was sustainably troll-caught by Washington, Oregon and California fishermen off the West coast.

Marketing activities included cooking demonstrations, albacore BBQs, and product information. The centrepiece of the summer promotion was a series of highly anticipated “Truck Sales” at select Whole Foods Markets which gave customers the rare opportunity to buy whole, fresh albacore and have them filleted by a team of expert fish cutters.

 (Photo: Western Fishboat Owners Association)



Whole Foods sold more certified-sustainable, US albacore this August and September than in previous years, despite the slow fishing season. “People can’t seem to get enough of this seasonal tuna in the Northwest,” says Whole Foods Regional Seafood Coordinator, Mark Curran. “They love being able to pick out a whole fish and then have someone else do all the dirty work!” he joked.

"Over the past four years we've seen an uptick in the number of shoppers actively seeking out local fish," says Wayne Heikkila, Executive Director of the WFOA, a non-profit association representing around 400 fishing vessels and supporting businesses on the West coast. "People are interested in supporting the local fishing community and they love knowing where, how, and who caught their dinner!"
 
Nancy Fitzpatrick, Executive Director of the Oregon Albacore Commission added, "the Oregon Albacore Commission was pleased to work with Whole Foods during the truck sale events which provided an opportunity for the Commission to increase public awareness of the benefits of buying and eating local albacore and that this supports our fishermen and coastal communities."   

  (Photo: Western Fishboat Owners Association)

Albacore, troll-caught by WFOA and OAC members, received the Marine Stewardship Council (MSC) seal of sustainability in March 2010. The groups are working to increase albacore sales at MSC-certified retailers. Whole Foods Market Inc. was one of the first American companies to support and participate in the Marine Stewardship Council chain of custody programme.
 
“We hope that the ongoing success of these promotions will encourage other supermarkets to consider US albacore for their fish counters,” says Heikkila.
 
The Whole Foods partnership is part of WFOA’s broader public education campaign, which aims to increase domestic sales of premium, US albacore. Approximately 80 per cent of American albacore is exported to Europe and Japan for the sushi market. Conversely, 86 per cent of seafood consumed in the US is imported.


[email protected]
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
United States
Oct 20, 21:40 (GMT + 9):
Miami offers ideal conditions to produce salmon at large scale
United States
Oct 20, 03:00 (GMT + 9):
IN BRIEF - Shrimp Task Force supports dredging over diversions
Thailand
Oct 20, 03:00 (GMT + 9):
IN BRIEF - SEAFOOD SUSTAINABILITY: Thai Union appoints new Sustainability Director of North America
Norway
Oct 20, 03:00 (GMT + 9):
IN BRIEF - Norwegian Competition Authority has approved the sale of Apetit’s seafood business to Insula AS
Mexico
Oct 20, 03:00 (GMT + 9):
IN BRIEF - Mexican fishing group: Proposed fish ban to hurt tuna catch
Chile
Oct 20, 02:50 (GMT + 9):
South Pacific RFMO highlights improved horse mackerel biomass
United States
Oct 20, 02:50 (GMT + 9):
Food distributor acquires Indianapolis-located seafood distributor
Indonesia
Oct 20, 02:10 (GMT + 9):
IN BRIEF - ISSF & Walton Collaborate for Outreach in Indonesia
Ecuador
Oct 20, 02:10 (GMT + 9):
Shrimp exhibitions keep positive trend
Canada
Oct 20, 02:00 (GMT + 9):
IN BRIEF - B.C. fish farm injunctions against protestors lifted
Sweden
Oct 20, 01:10 (GMT + 9):
'Flatulent' shellfish may worsen greenhouse gas production
United States
Oct 20, 00:50 (GMT + 9):
Pacific halibut mortality drops in US West Coast fisheries
France
Oct 20, 00:40 (GMT + 9):
Auchan to market trout fed with insect proteins
Chile
Oct 19, 23:20 (GMT + 9):
Other salmon companies could follow Camanchaca and open to Oslo Stock Exchange
Canada
Oct 19, 23:00 (GMT + 9):
Marine Harvest keeps restocking farm amid aboriginal people’s protests



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Bluefin tuna remains popular in Japan but not at the top
Japan A recent survey to 1,000 Japanese consumers shows that over 70 per cent choose to grill fish fillets while 63.8 per cent and 50.4 per cent go for sashimi and sushi, respectively, when asked how they l...
Ten rivers may dump almost 4 million tonnes of ocean plastic debris
Germany A team of scientists from the Helmholtz Centre for Environmental Research and the Weihenstephan-Triesdorf University of Applied Science, both in Germany, has found that only 10 rivers may be to blame for millions of tonnes of ocean plastic.
EU audit speeds up fishing sector's thorough checks
Thailand Thai authorities have been urged to boost the fishing sector ahead of a visit by European Union representatives to audit the country's measures against illegal fishing next month.
Brussels settle deal with Norway and Faroe Islands on mackerel
European Union The European Commission welcomes the agreement reached in London between the European Union, Norway and the Faroe Islands on the mackerel fishery in 2018.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER