Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Albacore, troll-caught by WFOA and OAC members, received the MSC seal of sustainability in March 2010. (Photo: wfoa-tuna.org/FIS)

Demand for local albacore tuna on the rise

Click on the flag for more information about United States UNITED STATES
Friday, October 07, 2011, 23:30 (GMT + 9)

Demand for sustainable, Northwest albacore was greater than ever this summer, despite a slow start to the season caused by unfavourable weather conditions. The increase in demand is part of a wider trend of Northwest consumers seeking out locally-caught seafood.

To meet the demand, Whole Foods Markets in the Pacific Northwest expanded their annual sale of the US-caught tuna, with events in all Oregon and Washington stores and, for the first time, in British Columbia.

The events were held in conjunction with local, commercial fishing groups, the Western Fishboat Owners Association (WFOA) and the Oregon Albacore Commission (OAC). The albacore featured in the cooking demonstrations and whole fish sales was sustainably troll-caught by Washington, Oregon and California fishermen off the West coast.

Marketing activities included cooking demonstrations, albacore BBQs, and product information. The centrepiece of the summer promotion was a series of highly anticipated “Truck Sales” at select Whole Foods Markets which gave customers the rare opportunity to buy whole, fresh albacore and have them filleted by a team of expert fish cutters.

 (Photo: Western Fishboat Owners Association)



Whole Foods sold more certified-sustainable, US albacore this August and September than in previous years, despite the slow fishing season. “People can’t seem to get enough of this seasonal tuna in the Northwest,” says Whole Foods Regional Seafood Coordinator, Mark Curran. “They love being able to pick out a whole fish and then have someone else do all the dirty work!” he joked.

"Over the past four years we've seen an uptick in the number of shoppers actively seeking out local fish," says Wayne Heikkila, Executive Director of the WFOA, a non-profit association representing around 400 fishing vessels and supporting businesses on the West coast. "People are interested in supporting the local fishing community and they love knowing where, how, and who caught their dinner!"
 
Nancy Fitzpatrick, Executive Director of the Oregon Albacore Commission added, "the Oregon Albacore Commission was pleased to work with Whole Foods during the truck sale events which provided an opportunity for the Commission to increase public awareness of the benefits of buying and eating local albacore and that this supports our fishermen and coastal communities."   

  (Photo: Western Fishboat Owners Association)

Albacore, troll-caught by WFOA and OAC members, received the Marine Stewardship Council (MSC) seal of sustainability in March 2010. The groups are working to increase albacore sales at MSC-certified retailers. Whole Foods Market Inc. was one of the first American companies to support and participate in the Marine Stewardship Council chain of custody programme.
 
“We hope that the ongoing success of these promotions will encourage other supermarkets to consider US albacore for their fish counters,” says Heikkila.
 
The Whole Foods partnership is part of WFOA’s broader public education campaign, which aims to increase domestic sales of premium, US albacore. Approximately 80 per cent of American albacore is exported to Europe and Japan for the sushi market. Conversely, 86 per cent of seafood consumed in the US is imported.


[email protected]
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
Worldwide
Nov 22, 22:50 (GMT + 9):
ASC and MSC launch first joint seaweed standard
Norway
Nov 22, 22:00 (GMT + 9):
Salmon price status at week 46
Spain
Nov 22, 21:30 (GMT + 9):
CEPESCA deems ICCAT recommendations for bluefin tuna disappointing
Indonesia
Nov 22, 21:20 (GMT + 9):
Govt. considers issuing regulation to prevent tuna overfishing
India
Nov 22, 02:20 (GMT + 9):
MSC grants financial support to encourage tuna sustainable practice in India
Norway
Nov 22, 01:00 (GMT + 9):
Norway Royal Salmon suspects ISA outbreak in two other sites
Spain
Nov 22, 00:30 (GMT + 9):
Basque tuna vessel manages to avoid Indian Ocean’s pirate assault
Indonesia
Nov 22, 00:20 (GMT + 9):
Impact investment fund strengthens support to sustainable coastal fisheries
New Zealand
Nov 22, 00:00 (GMT + 9):
IN BRIEF - King Salmon appoints David Whyte as Chief Operating Officer
India
Nov 22, 00:00 (GMT + 9):
IN BRIEF - Protest over fishing ban
Chile
Nov 21, 23:50 (GMT + 9):
22 tons of Chilean kelp valued at over USD 15,000 seized
Spain
Nov 21, 23:30 (GMT + 9):
Committee to promote aquaculture improvement in Andalusia
Seychelles
Nov 21, 23:10 (GMT + 9):
IOTC to set skipjack catch limit for the first time
Chile
Nov 21, 22:20 (GMT + 9):
Felipe Sandoval to manage Salmones Camanchaca
United States
Nov 21, 22:00 (GMT + 9):
NOAA shuts down Codfather’s fishing group



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Spain intends to achieve greatest possible increase for bluefin tuna TAC
Morocco The General Secretary of Fisheries of Spain participates in the negotiations of the 25th ordinary session of the International Commission for the Conservation of Atlantic Tunas, which takes place in Marrakech from November 14 to 22.
AZTI to analyze climate change effects in four important Spanish fisheries
Spain Setting the effects of climate change on the fisheries of Spanish fleets is the aim of a project developed by AZTI until June 2018.
Senior MPs urge the Marine Stewardship Council to review Standard
United Kingdom The Marine Stewardship Council (MSC) has come under fire by the former fisheries minister, Richard Benyon MP, along with veteran oceans campaigner Zac Goldsmith MP, Conservative MP James Heappey and S...
Totoaba could have a promising future with aquaculture
Mexico Aquaculture could change the destiny of today's stigmatized totoaba (Totoaba macdonaldi) and turn it into a promising future, says the director of the Aquaculture Institute of the State of Sonora.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER