Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Albacore, troll-caught by WFOA and OAC members, received the MSC seal of sustainability in March 2010. (Photo: wfoa-tuna.org/FIS)

Demand for local albacore tuna on the rise

Click on the flag for more information about United States UNITED STATES
Friday, October 07, 2011, 23:30 (GMT + 9)

Demand for sustainable, Northwest albacore was greater than ever this summer, despite a slow start to the season caused by unfavourable weather conditions. The increase in demand is part of a wider trend of Northwest consumers seeking out locally-caught seafood.

To meet the demand, Whole Foods Markets in the Pacific Northwest expanded their annual sale of the US-caught tuna, with events in all Oregon and Washington stores and, for the first time, in British Columbia.

The events were held in conjunction with local, commercial fishing groups, the Western Fishboat Owners Association (WFOA) and the Oregon Albacore Commission (OAC). The albacore featured in the cooking demonstrations and whole fish sales was sustainably troll-caught by Washington, Oregon and California fishermen off the West coast.

Marketing activities included cooking demonstrations, albacore BBQs, and product information. The centrepiece of the summer promotion was a series of highly anticipated “Truck Sales” at select Whole Foods Markets which gave customers the rare opportunity to buy whole, fresh albacore and have them filleted by a team of expert fish cutters.

 (Photo: Western Fishboat Owners Association)



Whole Foods sold more certified-sustainable, US albacore this August and September than in previous years, despite the slow fishing season. “People can’t seem to get enough of this seasonal tuna in the Northwest,” says Whole Foods Regional Seafood Coordinator, Mark Curran. “They love being able to pick out a whole fish and then have someone else do all the dirty work!” he joked.

"Over the past four years we've seen an uptick in the number of shoppers actively seeking out local fish," says Wayne Heikkila, Executive Director of the WFOA, a non-profit association representing around 400 fishing vessels and supporting businesses on the West coast. "People are interested in supporting the local fishing community and they love knowing where, how, and who caught their dinner!"
 
Nancy Fitzpatrick, Executive Director of the Oregon Albacore Commission added, "the Oregon Albacore Commission was pleased to work with Whole Foods during the truck sale events which provided an opportunity for the Commission to increase public awareness of the benefits of buying and eating local albacore and that this supports our fishermen and coastal communities."   

  (Photo: Western Fishboat Owners Association)

Albacore, troll-caught by WFOA and OAC members, received the Marine Stewardship Council (MSC) seal of sustainability in March 2010. The groups are working to increase albacore sales at MSC-certified retailers. Whole Foods Market Inc. was one of the first American companies to support and participate in the Marine Stewardship Council chain of custody programme.
 
“We hope that the ongoing success of these promotions will encourage other supermarkets to consider US albacore for their fish counters,” says Heikkila.
 
The Whole Foods partnership is part of WFOA’s broader public education campaign, which aims to increase domestic sales of premium, US albacore. Approximately 80 per cent of American albacore is exported to Europe and Japan for the sushi market. Conversely, 86 per cent of seafood consumed in the US is imported.


editorial@fis.com
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
United States
Feb 21, 03:00 (GMT + 9):
IN BRIEF - ASU startup uses a bucket of fish to grow produce
Australia
Feb 21, 03:00 (GMT + 9):
IN BRIEF - Department sends strong message on illegal fishing
United Kingdom
Feb 21, 03:00 (GMT + 9):
IN BRIEF - Fishing Republic says annual results will be in line with forecasts Share
United States
Feb 21, 03:00 (GMT + 9):
IN BRIEF - World Fish Oil Market: Wide-scale Development of Aquaculture Reveals Mammoth Opportunity for Growth
Worldwide
Feb 21, 03:00 (GMT + 9):
IFFO clarifies some issues regarding marine ingredients
Norway
Feb 21, 02:50 (GMT + 9):
IN BRIEF - Cermaq - #1 in transparency on sustainability – presents Q4 performance
China
Feb 21, 02:50 (GMT + 9):
IN BRIEF - Alltech continues commitment to aquaculture research
Nigeria
Feb 21, 02:50 (GMT + 9):
IN BRIEF - Fish insufficiency: Expert tasks FG to provide tight security for aquatic farmers
United Kingdom
Feb 21, 02:30 (GMT + 9):
Scottish companies receive GBP 6 million from EMFF
Peru
Feb 21, 02:20 (GMT + 9):
Fishing for human consumption generates USD 908 million in exports
Japan
Feb 21, 02:00 (GMT + 9):
IN BRIEF - Fisheries Agency to punish violators of bluefin catch limits from 2018
Worldwide
Feb 21, 01:50 (GMT + 9):
ASEAN could generate 24pc of global fish production in 2030
Netherlands
Feb 21, 00:40 (GMT + 9):
Dutch producer opens fish feed factory in Egypt
Spain
Feb 21, 00:30 (GMT + 9):
Spanish and Portuguese canneries join forces to boost their competitiveness
Iceland
Feb 20, 23:50 (GMT + 9):
Fishermen strike ends



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Fluorescent polymer detects mercury contamination in fish
Spain Researchers at the University of Burgos have manufactured a fluorescent polymer, called JG25, capable of detecting the presence of mercury, in both organic and inorganic form, in fish.
Global fisheries lose more than USD 80 billion a year, according to study
Worldwide A new report by the World Bank confirms that overexploitation is not a good strategy to manage a renewable natural resource like fish stocks, for steady profits, reliable jobs and long-term growth.
New World Currents satisfied with its results and perspectives
Chile The results obtained by New World Currents were highly satisfactory, according to its executive director, Eduardo Goycoolea.
Government proposes plan to resolve fishermen's strike
Iceland The Minister of Fisheries and Agriculture met with negotiating committees of Icelandic fishermen and representatives of fisheries after a full day of negotiations.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Nueva Pescanova, S.L. - Group Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
Food Project (Siam) Co., Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. -Headquarter-
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  -Holding Headquarter-
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER