Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Albacore, troll-caught by WFOA and OAC members, received the MSC seal of sustainability in March 2010. (Photo: wfoa-tuna.org/FIS)

Demand for local albacore tuna on the rise

Click on the flag for more information about United States UNITED STATES
Friday, October 07, 2011, 23:30 (GMT + 9)

Demand for sustainable, Northwest albacore was greater than ever this summer, despite a slow start to the season caused by unfavourable weather conditions. The increase in demand is part of a wider trend of Northwest consumers seeking out locally-caught seafood.

To meet the demand, Whole Foods Markets in the Pacific Northwest expanded their annual sale of the US-caught tuna, with events in all Oregon and Washington stores and, for the first time, in British Columbia.

The events were held in conjunction with local, commercial fishing groups, the Western Fishboat Owners Association (WFOA) and the Oregon Albacore Commission (OAC). The albacore featured in the cooking demonstrations and whole fish sales was sustainably troll-caught by Washington, Oregon and California fishermen off the West coast.

Marketing activities included cooking demonstrations, albacore BBQs, and product information. The centrepiece of the summer promotion was a series of highly anticipated “Truck Sales” at select Whole Foods Markets which gave customers the rare opportunity to buy whole, fresh albacore and have them filleted by a team of expert fish cutters.

 (Photo: Western Fishboat Owners Association)



Whole Foods sold more certified-sustainable, US albacore this August and September than in previous years, despite the slow fishing season. “People can’t seem to get enough of this seasonal tuna in the Northwest,” says Whole Foods Regional Seafood Coordinator, Mark Curran. “They love being able to pick out a whole fish and then have someone else do all the dirty work!” he joked.

"Over the past four years we've seen an uptick in the number of shoppers actively seeking out local fish," says Wayne Heikkila, Executive Director of the WFOA, a non-profit association representing around 400 fishing vessels and supporting businesses on the West coast. "People are interested in supporting the local fishing community and they love knowing where, how, and who caught their dinner!"
 
Nancy Fitzpatrick, Executive Director of the Oregon Albacore Commission added, "the Oregon Albacore Commission was pleased to work with Whole Foods during the truck sale events which provided an opportunity for the Commission to increase public awareness of the benefits of buying and eating local albacore and that this supports our fishermen and coastal communities."   

  (Photo: Western Fishboat Owners Association)

Albacore, troll-caught by WFOA and OAC members, received the Marine Stewardship Council (MSC) seal of sustainability in March 2010. The groups are working to increase albacore sales at MSC-certified retailers. Whole Foods Market Inc. was one of the first American companies to support and participate in the Marine Stewardship Council chain of custody programme.
 
“We hope that the ongoing success of these promotions will encourage other supermarkets to consider US albacore for their fish counters,” says Heikkila.
 
The Whole Foods partnership is part of WFOA’s broader public education campaign, which aims to increase domestic sales of premium, US albacore. Approximately 80 per cent of American albacore is exported to Europe and Japan for the sushi market. Conversely, 86 per cent of seafood consumed in the US is imported.


[email protected]
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
United States
Sep 26, 02:20 (GMT + 9):
A child’s toy aids salmon growth
United States
Sep 26, 01:30 (GMT + 9):
Cod moves northwards in search of cooler waters
Canada
Sep 26, 01:00 (GMT + 9):
Parasitic sea lice become resistant to pesticides. The solution?
United States
Sep 26, 00:30 (GMT + 9):
Alaska’s salmon industry deems global competition as beneficial
Thailand
Sep 26, 00:10 (GMT + 9):
Grant from Walmart Foundation to address human trafficking in Thai fishing industry
Zambia
Sep 26, 00:00 (GMT + 9):
New USD 10 million feed factory to be opened this week
South Africa
Sep 25, 23:30 (GMT + 9):
Aquaculturists oppose to the state full control of the activity
Canada
Sep 25, 20:00 (GMT + 9):
NAFO Galician fleet satisfied with allocated quotas
Italy
Sep 25, 11:50 (GMT + 9):
C.I.R.S.PE. wants to turn jellyfish into edible product
Mexico
Sep 25, 11:50 (GMT + 9):
Octopus catch collapses due to weather conditions
China
Sep 25, 01:00 (GMT + 9):
Sashimi Raw fish delicacy making its way to plates in Chengdu
Spain
Sep 25, 00:40 (GMT + 9):
Can 3 cans of tuna in olive oil be manufactured and sold for EUR 0.99?
Mexico
Sep 25, 00:30 (GMT + 9):
Mediocre shrimp capture obtained in Baja California
United States
Sep 25, 00:20 (GMT + 9):
Gov. Scott applauds fish hatchery system
New Zealand
Sep 25, 00:10 (GMT + 9):
Minister’s decision erodes Māori fisheries settlement



Lenguaje
FEATURED EVENTS
  
TOP STORIES
105 people poisoned with histamine in tuna uncover suppliers’ fraud
Spain The Civil Guard has investigated 7 people as alleged perpetrators of a crime against public health with food products, the crime of documentary misrepresentation and a crime related to consumers.
A sea change in Pacific fish wars
Japan In ominous times, the world is already at war over fish, and seafood-loving Japan finds itself pitted against fish-hungry nations and region like China, North Korea, Taiwan, and the US.
Hurricane season leads to fishing industry catastrophic loss
Bahamas This hurricane season has caused catastrophic loss in fishing industry in The Bahamas, which led operators to think that a direct hit by Hurricane Maria could sink international markets dominated by Bahamian exports, according to Bahamas Commercial Fishers Alliance President.
Iceland makes bigger profit from warming oceans as fish swim north
Iceland Until about 2000, mackerel were a rare sight in Iceland, an island whose people have survived for centuries by fishing but today they are one of the country's most commercially important fish, both in terms of value and volume.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER