The appeals chamber of the Dutch Advertising Code has determined that the claims on all Marine Stewardship Council (MSC) labelled tins of Princes tuna are in full compliance with said code, a verdict that reverses the original decision taken by the entity.
In response to claims brought by World Wise Foods, the Dutch Advertising Code Committee had decided that the tuna brand was 'misleading consumers' through statements made on its tins of tuna which came from the unsustainable PNA fishery featuring the MSC’s “blue tick” logo.
Princes Limited
(UNITED KINGDOM, 12/1/2017)
