Atlantic Sapphire was founded in 2010 by Norwegian salmon entrepreneurs Johan Andreassen and Bjorn-Vegard Lovik. Andreassen and Lovik pioneered the use of cleanerfish in Norway in the 1990s as a natural way of fighting sea lice in net pen salmon farming

Using cleanerfish instead of pesticides, they built Villa Organic, the first Norwegian organic salmon farming company

Although Villa Organic was considered the leading sustainable salmon farming company in Norway, the founders envisioned an even better alternative

Atlantic Sapphire was founded as a result of the lessons learnt in Villa Organic, along with a vision to continue to lead the salmon farming industry towards a more sustainable future

Atlantic Sapphire is a land-based Atlantic salmon farming company with production operations in Hvide Sande, Denmark and Homestead, Florida. Atlantic Sapphire uses its "Bluehouse" production technology, which was developed by it in collaboration with a wide range of supply chain partners to optimize growing conditions for Atlantic salmon by eliminating exposure to lice, algae and other diseases and producing the salmon closer to the end-consumer.

The company company traded on the Oslo Stock Exchange in Norway and have US and Danish subsidiaries.

They partnered up with Danish recirculation aquaculture expert, Thue Holm, and decided to create a commercial pilot of a Bluehouse in Denmark to innovate a concept and a technology that would eliminate the need to use net pens in remote areas.

The Bluehouse in Hvide Sande, Denmark has been operating since 2011 and has produced over 25 generations of Atlantic salmon to date

By the summer of 2020, Americans will be able to enjoy locally and sustainably produced salmon, Fresh From Florida