Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


The aim of the new campaign is to show consumers a variety of dishes made with Gomes da Costa’s fish products (Photo: Gomes da Costa)

Gomes da Costa Launches New Ad Campaign

  (BRAZIL, 3/24/2011)

Gomes da Costa, a national leader in sales of canned fish, has launched a new advertising campaign. The campaign aims to show that consumers can prepare practical, tasty fish meals based in Gomes da Costa’s products and the new site can also help with menu planning.                    

The campaign, created by advertising agency JWT, includes advertisements of 30 and 15 seconds, Internet ads and point of sale material, can be seen from 14 March to 14 May.                                  

 

Gomes da Costa's website has been restructured, is more dynamic and useful to consumers

The campaign uses the fish as a healthy food choice for every day practice. Currently more than 50 healthy recipes, the website is the focal point of the campaign.

The website has been restructured, is more dynamic and useful to consumers. Therefore, the content has more new recipes. Each month consumers will be surprised with new recipes where they can find dishes to suit different needs and most diverse tastes, from those seeking a quick meal, to those who need something more elaborate or opt for a family recipe, even for those wanting a healthy suggestion.

The new website can also help with menu planning, offering practical, tasty fish meals based in Gomes da Costa’s products

To facilitate the search, a search system has been implemented which allows entry by type of product used in the preparation. In addition to photos of the dishes, consumers have access to nutritional information for each recipe.

Gomes da Costa has expanded its product offerings

Another highlight of the new site is the space devoted to sustainability. From now on you can follow the actions of Gomes da Costa in the preservation of natural resources. The company is an example of sustainable practices in the industry and was the first of its kind in Brazil to be certified by Friend of the Sea to ensure that tuna fishing will not harm the environment.

The content of the site also includes market and company news, plus health-related issues, where you can enjoy the benefits that bring fish consumption.

About Gomes da Costa

Gomes da Costa is a company with over 55 years of successful history in Brazil, holding the lead in the production and marketing of canned fish.

As part of the Spanish group Calvo, the company has expanded its product offerings, distribution network, sales abroad and its commitments to society and the environment.

Gomes da Costa's plant in Itajaí

With a plant in Itajaí, Gomes da Costa is currently the largest capture, receipt and processing company in Latin America, which daily produces more than one million cans, generating more than 1,600 direct jobs and playing a important role not only in the vicinity of the factory, but to the city itself. 

Source: S/A Comunicação

Related News 

Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.fis.com


Information of the company:
Address: Rua São Tomé, 86 - 9º andar Edificio Vila Olímpia Corporate
City: São Paulo
State/ZIP: São Paulo (04551-080)
Country: Brazil
Phone: +55 11 5503 6800
Fax: +55 11 5503 6804
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
EJF’s New Smartphone App is an Effective Tool Against Illegal Fishing
Quality Engineering Vs. Quality Assurance: Everything You Need To Know
BioMar Continues to Invest in the Shrimp Segment
Aquaculture Start-up Solar Oysters Aims to Clean the Chesapeake Bay
Seafood Packaging that Convinces Squeamish Shoppers
The Finest Seafood Products from Around the World
NovoNutrients Fast Tracked in the FEED-X Global Search for Sustainable Innovations to Solve Major Protein Supply-Chain Challenges
Flexible Packaging for Fish & Seafood
Norwegian Salmon in Top Spot on Global Sustainable Food Ranking
First Kelp and Hiziki Seaweed Farms Achieve ASC-MSC Certification
Samherji Acquires a Vessel to Catch and Conserve Live Fish
Huon RSPCA-Approved Salmon Hits Coles Shelves
True North Seafood Acquires Mariner Seafood
Smartphone Photo App Makes Gathering Shrimp Data Easier Than Ever
Valka Introduces New Possibilities in Salmon Fillets Portioning
PVC Rain Gear for Aquaculture Designed for Comfort and Built to Last
First Facilities Certified to BAP Chain of Custody Standard
ASC Salmon Given Green Rating in New Good Fish Guide
Chicken of the Sea Celebrates World Food Day by Announcing Donation of More than 2.5 Million Servings of Protein Rich Seafood Throughout 2020
Kongsberg Maritime to Deliver Large Electric Winch Package to New Vessel for Faroese Fishing Company JFK
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Catches-production │ Alaska pollock products │ Bering Sea-GOA │ By season
United States Source: FIS.com | Click to enlarge it  [email protected] www.fis.com  ...
Pollock milts, 90% imports from Russia
South Korea In October 2020, the import volume of frozen pollock milts was 374 tons, up 225% from 115 tons a year earlier, and the cumulative import volume in October was 8,602 tons, up 3 % from 8,325 tons a year...
Plaintiff fisherman loses in demand bluefin tuna catch quota
Japan Three years ago, the Sapporo District Court appealed to the plaintiff in a trial in which a fisherman in the Rumoi region sought compensation from the national government for the fact that the catch o...
Logistical problems in Chinese ports increase fish costs
Russia Fed. The deadlines for the unloading operation of refrigerated transports with fish in the ports of the People's Republic of China increased in the context of the strengthening of quarantine measures in th...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER