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Ocean Garden Products Inc. (OGP), a California corporation that is one of the largest importers of Mexican shrimp

Effort underway to 'reposition' Mexican shrimp in the US market

Click on the flag for more information about Mexico MEXICO
Wednesday, December 04, 2019, 06:30 (GMT + 9)

To cope with the increase in US shrimp imports from India and China, Mexican producers, packers and marketers created the Mexican Shrimp Council in the neighboring country, reports the National Council of Manufacturers of Balanced Foods and Animal Nutrition  AC (Conafab).

The goal is to "reposition the Mexican shrimp" in the US market, promoting its quality, flavor and freshness among consumers, said Juan Alonso Urias, president of the Association of Private Aquaculture Producers of the State of Sonora. He added that investments and coordination are required for this council, whose work must be long term, but anticipated that the first results should be seen in two or three years.

Ocean Garden’s Pride of Mexico® Mexican Shrimp

“It is very important for producers to reposition Mexican shrimp in the United States. Years ago Mexico had a promotional campaign that allowed highlighting the differentiation of the Mexican product, which that does have it in quality, traceability – information and procedures that allow identifying each product from its origin to its final destination – and safety, and this is what we want to emphasize again to consumers in that country, ” explained Urias.

However, both Carlos Urias and Roberto León Donnadieu, president of the Larva Producers Association, acknowledged that the Achilles heel of the sector is still the good management of aquaculture farms, despite highlighting the progress registered by the sector in productivity and quality, adding that with balanced and efficient foods shrimp sizes can be increased and diseases prevented.

Conafab noted that during the first half of 2019, Mexico recorded a surplus of USD 6,147 million in the agricultural and agroindustrial balance, in which the seafood sector and, in particular, the shrimp sector, contributed to this result, according to data from the Secretary of Agriculture and Rural Development (Sader).

Source: La Jornada


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