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A store of Mercadona supermarket chain. (Photo: Lia Russo)

Mercadona to market fish from Valencia and Castellon guilds

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Wednesday, February 01, 2012, 04:10 (GMT + 9)

The retail chain Mercadona signed two agreements with the provincial federations of fishermen's associations of Valencia and Castellon to buy 200 tonnes of fresh fish per month.

The parties also agreed to set the price of fish according to the day’s auction at the fish market.

In this regard, Mercadona general manager of Meat and Sea Food Purchase, Rafael Berrocal, said that these agreements were signed after having had a good experience with Alicante’s auction, in August 2011.

"It's a big step forward because we won in the value chain, from customer to suppliers, which are the fishermen", said Berrocal.

Meanwhile, the Minister of Agriculture, Fisheries and Food of Valencia, Maritina Hernandez, said that thanks to this "Mercadona will offer a local, fresh and high quality product to consumers."

"A key strategic step has been taken towards the future development of the sector", she added.

For its part, the president of the Provincial Federation of Fishermen's Association of Valencia, Vicente Perez, emphasized that the measure will help sell fresh fish in inland areas of the country, El Pais newspaper informed.

And the president of the Provincial Federation of Fishermen's Association of Castellon, Miguel Castell, added that participation "is done in the same conditions as with any other customer."

"We are proud that this agreement to promote fresh fish among consumers has been signed ", he said.

The deputy mayor of Castellón, Marta Gallén, also celebrated the agreement, because it will help Mercadona "buy directly at auction to the local fishermen’s associations", Europa Press agency reported.

By Analia Murias
[email protected]
www.fis.com


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