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The vegan 'tuna' belonging to Loma Linda product line.

Vegan tuna lands in the United Kingdom

Click on the flag for more information about United Kingdom UNITED KINGDOM
Tuesday, November 06, 2018, 02:20 (GMT + 9)

North Carolina-based firm Atlantic Natural Foods, is planning to launch its fish-free 'tuna' products of its protein brand Loma Linda in the British market by January 2019.

As an expansion on its line of ready-made heat and eat meals, as well as meal starters and canned food, Loma Linda has launched a plant-based seafood that is said to taste just like the real thing.

The protein brand intends to offer tins of vegan tuna in three premium flavours: Sriracha, Lemon Pepper, and Spring Water.

        

Photo: Atlantic Natural Foods, LLC

Representatives of the brand explained that the products are low in fat, an excellent source of protein, and contain 8 to 20 per cent less sodium than their fish counterparts.

And since they contain no animal products, they are also free from cholesterol.

As well as tins, the brand’s fishless tuna range Tuno is available in sachets in flavours: Thai Sweet Chili, Lemon Pepper, and Sesame Ginger.

Photo: Atlantic Natural Foods, LLC

Over the past year, All About Healthy Foods Holdings (AAHF), which owns Atlantic Natural Foods and Loma Linda, has been modifying the flavours and packaging of its Tuno product to appeal to British consumers.

The company is optimistic about the launch, given the positive feedback from US consumers.

“As we continue our journey in food development, we are pleased with the enthusiastic consumer reception of our ready-to-eat meals, and we’re exceptionally bullish on our newest creation, Tuno,” commented AAHF Chairman J. Douglas Hines.

Hines hinted at more products on the horizon. “Tuna to Tuno is a culmination of years of development. Going forward, we will continue to innovate and create long-term, sustainable protein sources and resources to support growing populations around the world,” he said.

Loma Linda joins other brands launching fish-free seafood, such as Good Catch Foods‘ plant-based crab and Ocean Hugger Foods‘ vegan raw tuna.

The brand stressed that Tuno was created in collaboration with seafoodindustry experts from around the world to help address the growing crisis of overfishing and depletion.


Sandwich made with Tuno a sustainable seafood alternative. (Photo: Atlantic Natural Foods, LLC)

  • -Great taste and texture just like premium fish
  • -Natural Source of Omega-3
  • -Made in small batches
  • -Sodium 8-20% lower than comparable fish products

“If our planet’s resources are not guarded and supplemented with alternative proteins, our future generations will not enjoy simple lifestyle requirements as basic as protein,” pointed out Hines.

He added: “We leveraged real experience in seafood, including partners around the globe combining 100+ years’ experience in harvesting and production, to develop a plant-based innovation that meets the highest standards for product excellence, but also at a family-friendly value that most shoppers can afford.”

Currently, the product is available in the United States via Amazon with a planned rollout to major retailers commencing in December.
 
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