Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


83 per cent of seafood consumers worldwide thinks we must protect resources for future generations. (Image: MSC)

About 72pct of seafood consumers demands sustainability from supermarkets, according to MSC

Click on the flag for more information about United Kingdom UNITED KINGDOM
Tuesday, August 07, 2018, 02:50 (GMT + 9)

A survey in which 25,000 seafood consumers in 22 countries participated revealed that 72 per cent of those surveyed are increasingly demanding independent verification of sustainability claims in supermarkets compared to 68 per cent shown in a prior survey conducted in 2016.

According to the study, commissioned by the Marine Stewardship Council (MSC) to the leading research agency GlobeScan, 70 per cent of seafood consumers worldwide say that they would like to hear more from companies about the sustainability of their seafood.

A separate 2016 study from Nielsen, also commissioned by the MSC, shows that companies that invest in independent labelling and do effective consumer communications outperform their competitors by 4 per cent.

However, the MSC highlights that a notable change from the first study in 2016, is that consumers globally have started putting price before sustainability as a motivator of their seafood purchase decisions.

The study reveals a surprising gender divide on this issue, with men more motivated by price and women seeing sustainability as more important. Consumers in some countries (Germany, Austria, China, Spain, UK, Switzerland, Italy and Sweden) still place sustainability above price, regardless of their age or gender.

"This survey shows that consumers really do care about the oceans, but with so much confusion about how consumers can help, it’s more important than ever to cut through the clutter and deliver an easy way for people to choose sustainable seafood,” pointed out MSC Head of Marketing Richard Stobart.

Stobart explains that with a rising consumer focus on price, and the finding that worldwide more than half of consumers report eating seafood weekly, it is critically important that they have a range of clearly labelled sustainable options at the right price point.

The survey shows that in a climate of persistently low consumer trust in business globally, trust in the blue MSC label remains high at 69 per cent and understanding of the label has increased on average to 37 per cent globally, up from 32 per cent in 2016.

Younger consumers are even more tuned in to choosing sustainable seafood, with 41 per cent of 18-34 year olds understanding what the MSC label means. Consumers also rate certification organisations third (after NGOs and scientists) for their contribution to protecting the oceans, with governments and large companies rated as contributing the least.

Of those aware of the MSC label, 79 per cent agree that the MSC is helping to ensure that fishers maintain healthy fish stocks and protect marine life.

GlobeScan’s tracking of consumer attitudes and beliefs shows that the proportion of people who believe their children and grandchildren will have a better quality of life than them has continued to drop since the start of the millennium.

The MSC-commissioned research reflects this concern for the future, with 83 per cent of seafood consumers globally, agreeing that it is necessary to protect seafood for future generations. 81 per cent of those aware of the MSC believe it has a key role to play in achieving this.

Globally, consumers are united in thinking that the biggest threat to the oceans is pollution, followed by overfishing. Younger consumers (18-34) show a slightly different profile, eating less seafood on average and being more worried about the effects of climate change on the oceans than their older counterparts.
 


[email protected]
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
Thailand
Oct 19, 04:40 (GMT + 9):
IN BRIEF - Joining forces for fisheries: 300+ delegates to gather for 3rd World Small-Scale Fisheries Congress
European Union
Oct 19, 04:00 (GMT + 9):
IN BRIEF - Study challenges concerns around imported farmed shrimp
Australia
Oct 19, 04:00 (GMT + 9):
IN BRIEF - ABARES report shows status of AUD 400 million fisheries is improving
United States
Oct 19, 04:00 (GMT + 9):
IN BRIEF - Regulators set hearing on shrimp rules
United States
Oct 19, 04:00 (GMT + 9):
IN BRIEF - More evidence shows seafood may help you stay healthier as you age
European Union
Oct 19, 04:00 (GMT + 9):
IN BRIEF - INvertebrateIT connects aquaculture stakeholders to exploit invertebrate-based solutions for sustainable feed
Australia
Oct 19, 04:00 (GMT + 9):
IN BRIEF - Larval fish database to show effects of climate change on fisheries
Myanmar
Oct 19, 04:00 (GMT + 9):
IN BRIEF - No more mangrove lands for shrimp farming, says Sabah minister
United States
Oct 19, 04:00 (GMT + 9):
IN BRIEF - Outdated Fisheries Policy Puts West Coast Anchovy at Risk
Norway
Oct 19, 03:00 (GMT + 9):
Alibaba and Marine Harvest partner to deliver fresh salmon in China
Norway
Oct 19, 02:40 (GMT + 9):
Norway and Russia agree to reduce cod capture in the Barents Sea
Peru
Oct 19, 02:20 (GMT + 9):
Fishing rights to be implemented to species for human consumption
Australia
Oct 19, 02:10 (GMT + 9):
Southern Australia seeks to boost rock lobster fishery efficiency
Chile
Oct 19, 01:00 (GMT + 9):
SERNAPESCA agrees collaboration with Norway’s sanitary authority and veterinary institute
Viet Nam
Oct 19, 00:10 (GMT + 9):
Pangasius exports could exceed USD 2 billion



Lenguaje
FEATURED EVENTS
  
TOP STORIES
EU fisheries ministers to discuss Baltic Sea fishing proposal
European Union EU Fisheries ministers are meeting at the Fisheries and Agriculture Council in Luxembourg to discuss the Commission's proposal on the Baltic Sea fishing opportunities for 2019 and reach a political agreement.
IFFO’s Annual Conference features high level panel and the EU commission
Italy IFFO’s 58th Annual Conference was opened by IFFO’s President Eduardo Goycoolea who declared that this IFFO conference will challenge and answer the tough questions often facing the industr...
EU renews fishing partnership agreement with Cape Verde
European Union The EU and Cape Verde have agreed to renew the current Sustainable Fishing Partnership Agreement protocol, which expires at the end of the year.
Ecuadorian FIP accepted onto the IFFO RS Improver Programme
United Kingdom Ecuador small pelagics Fishery Improvement Project has successfully met the criteria for acceptance on to the IFFO RS Improver Programme, IFFO RS reported.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER