Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


It is fished from January to April in the cold waters of the Norwegian Sea

More than 5,000 points of sale join the new Skrei campaign

Click on the flag for more information about Spain SPAIN
Thursday, January 28, 2021, 07:00 (GMT + 9)

More than 5,000 points of sale join the new Skrei campaign

  •     The 2021 promotion campaign will be the most powerful in recent years, with a record investment that aims to consolidate the preference of Spanish consumers for Skrei
  •     This exceptionally unique gourmet cod from Norway will be available in supermarkets, hypermarkets, supermarkets and traditional fishmongers.

  •     To identify it, consumers must look for the Skrei quality seal that each fish has embedded in the skin to guarantee its Norwegian origin, its freshness and that it complies with rigorous regulations throughout the value chain

Madrid - The Skrei, the gourmet, wild and seasonal Norwegian cod has already reached the fishmongers and main Spanish food distribution chains and during the 2021 season it will be available in more than 5,000 points of sale throughout the National territory.

Photo: Norwegian Seafood Council

This exceptionally unique cod arrives every year from the Norwegian coast, from January to April, and has become very popular in Spain, which has become the first market in Skrei worldwide by volume, with a consumption that exceeds 3,000 tons. yearly. In fact, during the first months of the coronavirus pandemic - which coincided with the previous Skrei season - cod was one of the fish species that achieved the highest growth in Spain and, specifically, Skrei sales increased by a all-time high of 35% compared to 2019.

“Skrei has become a truly popular species in Spain and we are pleased to see that Spanish consumers already know when the season begins and expect its arrival every year, between February and April. They also know that they should look for the Skrei with the seal of quality, to have the guarantee that it is authentic from Norway and buy it only in establishments that identify it with this label" emphasizes Bjorn Erik Stabell, director of the Norwegian Seafood Council in Spain, who adds that "this represents a great commercial opportunity for the distribution channel and traditional fishmongers, which will also have the backing of the most powerful local marketing campaign that the Norwegian industry has launched to date."

The largest promotional campaign in the history of Skrei in Spain

Easily recognizable due to its characteristic quality seal, consumers should look for this official seal that each fish has embedded in the skin to guarantee its freshness and Norwegian origin. This official label certifies that the capture, processing and transport of the Skrei comply with rigorous regulations that ensure its quality and sustainability.

Click image to enlarge | Norwegian Seafood Council

Thus, the Norwegian Seafood Council promotes the consumption of Skrei in the distribution channel, providing promotional and informative materials for consumers, so that the points of sale are prepared to respond to the demand of a local consumer who, each year, you know that the season begins for this premium cod, arrived from the cold waters of the Norwegian Sea and credited with this seal.

This season's promotional campaign for Skrei, which includes the largest investment made to date for the promotion of this species in our country and doubles that of 2019, will take place during the months of January and February and will include communication campaigns both in conventional media (press and TV) and social networks (Facebook and Instagram) and an action with digital ambassadors. All with the aim of continuing to tell the story behind the Skrei, the importance of authenticity and the value of the origin.

Photo: courtesy CONDIS

The Skrei seal of quality

Skrei means nomadic in Norwegian and refers to the 1,000 km upstream that this cod swim each year from the Barents Sea to the shores of northern Norway. This incredible journey strengthens the muscles of the Skrei and, together with a diet of shellfish and herring, makes its meat firmer and juicier, has less fat and a texture impossible to find in other cod.

From January to April, Atlantic cod populations travel from the Barents Sea to the shores of northern Norway, where the Gulf Stream - a warm water marine river that runs along the coast - heats the water to more bearable temperatures, to spawn in the same place where they were born. Of all of them, only a few specimens, those that meet the highest quality standards, will earn the Skrei seal.

Photo: Norwegian Seafood Council

Once it reaches port, the Skrei is processed. In Norway, liver and tongues are highly appreciated, but it arrives in Spain whole, fresh and headless in just 3 or 4 days from its fishing, and following a rigorous quality and safety control.

The Skrei seal guarantees that it is a cod weighing more than 3Kg, that it is cleaned and gutted the same day it is caught, that no more than 12 hours have passed between fishing and packaging for shipping, that it is refrigerated between 0º C - 2º C throughout the entire value chain, which is labeled with a maximum shelf life of 12 days from the date of packaging and which has been caught between January 1 and April 30, in the natural spawning areas for the Skrei in the area Norwegian economy in a controlled and sustainable way.

[email protected]
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
Chile
Feb 26, 00:00 (GMT + 9):
Other Media | aqua.cl: Sardine and anchovy season will begin on March 1 in Biobío
Norway
Feb 25, 18:00 (GMT + 9):
PRESS RELEASE: Norcod ends 2020 on high note
European Union
Feb 25, 10:00 (GMT + 9):
Protecting 30% of the Mediterranean Sea will boost fish stocks and biodiversity - WWF report
United States
Feb 25, 10:00 (GMT + 9):
Weekly production of Alaskan pollock roe (DAP in BSAI/GOA) | week 6
United States
Feb 25, 10:00 (GMT + 9):
Alaska pollock catches in season A (DAP in NMFS count) | week 6
Germany
Feb 25, 09:00 (GMT + 9):
BAADER and SKAGINN 3X Announce Closing of Their Merger
Spain
Feb 25, 08:00 (GMT + 9):
Cantabria approves its first Law on Maritime Fishing, Shellfish and Aquaculture
Peru
Feb 25, 07:00 (GMT + 9):
Imarpe will evaluate for 50 days anchovy resource in Mar de Tumbes
United Kingdom
Feb 25, 07:00 (GMT + 9):
Fishing into the Future boosted by partnership with The Fishmongers’ Company and new Programme Manager
Argentina
Feb 25, 07:00 (GMT + 9):
Shrimp: the season in the city of Rawson begins to decline
Chile
Feb 25, 00:40 (GMT + 9):
Other Media | SalmonBusiness: Salmones Camanchaca’s operating revenue was halfed in Q4
Hong Kong
Feb 25, 00:40 (GMT + 9):
Other Media | SeafoodSource: Hong Kong’s supermarkets making slow but steady improvements in sustainability efforts
Norway
Feb 25, 00:40 (GMT + 9):
Other Media | The Fish Site: 100,000 tonne underground salmon farm seals genetics deal
United Kingdom
Feb 25, 00:40 (GMT + 9):
Other Media | FiskerForum: UK Industry Needs Tax Incentives To Invest
Ecuador
Feb 25, 00:30 (GMT + 9):
Other Media | iPac.acuicultura: Cargill Ecuador achieves GLOBAL G.A.P.



Lenguaje
FEATURED EVENTS
  
TOP STORIES
Antarctic marine reserves await russian scientists
Russia Fed. The Ministry of Natural Resources sent the government a plan for the implementation of the Strategy for the Development of Russia's Activities in Antarctica. Expeditionary studies of marine biological...
Nicaragua aims to exceed export goals with the fishing sector
Nicaragua The president of the Nicaraguan Institute of Fisheries and Aquaculture (Inpesca) Edward Jackson, presented the possibility of contributing 300 million dollars to the Nicaraguan economy in 2021 for exp...
Still no evidence of COVID-19 transmission from food, FDA says
United States The following is an excerpt from an article published by Live Science: There is "no credible evidence" that SARS-CoV-2, the virus that causes COVID-19, is transmitted through contaminated f...
Drones and artificial intelligence will help scientists study the situation with salmon in the water area of ​​the Far East
Russia Fed. The All-Russian Research Institute of Fisheries and Oceanography (VNIRO) is using artificial intelligence and drones in the study of Pacific salmon, Kirill Kolonchin, director of the VNIRO Federal Sta...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2021 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER